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Demand Studios Blog
Blending the Old & the New
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Posted
by JessicaG at
10/23/2009 10:30 AM PDT
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I'm an Internet junkie. I shop online. I write online. I make doctor's appointments, buy movie tickets and connect with friends all online. I read my news online, and I generally won't go to a restaurant if they don't have a web page. I even met my husband online. More than anything though, I use the Internet for information. If I have a question, I'm on the Internet within seconds looking up the answer. As a quick sample (and an intimate view into my life,) in the past week I've typed the following things into a search engine: can dogs eat sunflower seeds, what shrubs survive through winter in Texas, how much to feed a fat cat, do you need a rabies shot if you get scratched by a wild squirrel, baked sweet potato fries recipe and how to prevent hairballs in dogs. I have a hunch that I may be independently fueling large portions of Demand's titling algorithm. In my constant quest for random tidbits of knowledge, I've come across a lot of information. Some of it is good, but much of it is bad. I may love the Internet, but I hate text speak and the incoherent rambling found on message boards and poorly sourced answer sites. I'm a writer, so I want my information professionally written. I want it to be factual and authoritative. I want reputable sources and reputable authors, and I don't want to go to traditional print media to find them. Maybe it's this extreme reliance on the Internet for quality information, or maybe it's just my writing background, but I revel in coming across an article from a Demand Studios writer. I love it because I know that what the Studio is doing is integrating all the wonderful qualities of traditional media with the convenience of web content. Articles are written by professionals, facts are cited and checked, and I won't have to wade through horrendous grammar to get the information I need. Moreover, I know the article I'm looking at will be about the title I clicked. I know the information will be concise and well-organized, and I know that the author of the article worked hard to research and create just what I was looking for. So, while I respect those people in traditional media who are mourning the ailing print industry, I'm celebrating the fact that all that knowledge and skill is on its way over to the online world. Are things perfect just yet? Of course not, but as more and more professionally trained journalists and young graduates make their way over to web content, whether willingly or begrudgingly, the quality of information on the web will improve. Not only will that quality improve, but the quantity of quality articles will increase. While we work on this transition, this melding of the old and the new, I think it's important to remember that despite the kinks and frustrations that need to be worked out, we're all on the cutting edge of something that's going to be really good for both writers and readers around the world, and there’s really something to be proud of there.
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From LA to L.A.
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Posted
by emilynf at
10/22/2009 1:39 PM PDT
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"In the South, perhaps more than any other region, we go back to our home in dreams and memories, hoping it remains what it was on a lazy, still summer's day." --Willie Morris
They say every journey begins with a single step. For me, it began with an 1,800-mile drive to a bustling city where turn signals are a sign of weakness and a friendly “hello” to strangers gets you funny looks.
Now, don’t get me wrong. I’m no country bumpkin, but I certainly wouldn’t call myself a “city girl.”
I grew up in Baton Rouge, La., a town that revolves around work on Monday, church on Sunday and (most importantly) LSU football on Saturday.
I’ve always loved my hometown, with its ancient, hanging oak trees and fragrant, delicate magnolias. I love the people, who know that anyone deserves a smile and even a random grocery store cashier can become your temporary best friend.
But you see, I’ve always known I wouldn’t spend my life there, especially when I decided upon journalism as my career. The main news arteries in my town remain a game of “who knows who,” a remnant of old Southern aristocracy.
All the while, each of my professors continued to speak about “The Death of Journalism” in dark and hushed voices. All anyone seemed to know was that media is rapidly changing, and online is the inevitable and unfortunate absolute.
“Good luck,” they’d lament. “Don’t say we didn’t warn you.”
But I didn’t want to be the new starving artist. I wanted to jump onboard the journalism train, hold on tight and ride out its aimless, racing journey to wherever it will end.
I decided that by the end of my college career, I would get a taste of each form of media. If I could jump into each arena and survey the playing field, maybe I would know which team would be my best bet. I interned at two online media companies (one of which was LIVESTRONG, the opening to my eventual position on the DS team), a national broadcast news network and completed two years as a managing editor at a local magazine in Baton Rouge.
Now, as I become part of the community here at Demand Studios, I feel as if I’m actually ahead of the drifting, stumbling train.
I still miss my old life every day. I miss the wider streets, the sense of belonging and the food... Oh, the food. All my fellow Southerners out there don’t need to question why I brought two bottles of cayenne pepper in my spice rack arsenal.
But in addition to learning how it feels to be just one in a crowd of thousands, I’m learning how it feels to be a part of something unique and exciting. We’re standing for something completely new. For the first time, readers decide what journalists write. It seems so simple when you put it that way, doesn’t it?
So, rather than focus on my longing to be back home with family, friends and a little Cajun gumbo, I’m hanging on tight to this exciting new form of media.
As we say in Louisiana, laissez les bons temps rouler!
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Access to Health Care from Demand Studios
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Posted
by Remi at
10/21/2009 5:16 PM PDT
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We're pleased and excited to announce that Demand Studios will be offering access to health care to our creators. As you know, many of us on the staff have been freelancers and we realize how challenging it can be to get access to affordable health care.
This program starts on November 1st. We will email full details and enrollment forms on Thursday, October 29. Demand Studios has negotiated 3 different plans that should be about 2 to 3 times less than what you can get as an individual (for similar coverage).
We are offering access to health care coverage at a discount based on the power of our freelancing network. This is only for Writers, Copyeditors, and Filmmakers to start. You must meet DS eligibility requirements to access these plans.
Eligibility is as follows:
o Writers – must have written for the past 3 months at 30 articles a month o Copyeditors – must have reviewed for the past 3 months at 200 articles a month o Filmmakers – must have produced for the past 3 months at 30 videos a month
For the November 1st kickoff we will go back 3 months from October 31st to determine initial eligibility.
Those who are already at these levels on November 1st will get emailed enrollment forms and are available to immediately enroll.
Ongoing, at the end of every month we will invite the new set of writers/CE/filmmakers that have qualified for these benefits.
Again - more info next week! Be sure to join the conversation in our Forum Thread or on our Facebook Page.
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Making Something Out of Nothing
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Posted
by Johan at
10/21/2009 9:54 AM PDT
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When I was writing for my college newspaper I sometimes felt like I was sent on some wild goose chases with the story ideas from my editors. Because my ambitions to become a great writer wouldn’t allow me to avoid these challenging assignments, I usually wandered out on campus without a clue about how to approach the subject. Would my story turn out to be chicken turd or chicken salad? This is a problem all writers probably face at some point in their career, and they’re lucky if it only happens once. The way I solved this recurring problem was to build a network of sources I could use more than once. My intent was not to interview the same sources for every story, but to utilize their social networks to find new people who would make great interview subjects. Without great sources it’s practically impossible to write a good article. This is something that you can apply to your writing in the Studio as well. Instead of searching blindly on the Internet, build your own research library of trusted sites one source at a time. Eventually you will know exactly where to go for credible information on gardening, health, legal or any other categories you regularly cover. This will save you research time and help you avoid rewrite requests based on untrustworthy sources. I also encourage you to take one article a month and give it a little extra attention by finding a person to interview. Just to be clear, I’m not speaking about a new editorial policy. I’m just encouraging you to, every once in a while, spend a little extra time on an article when you find a title that really speaks to you. Or better yet, try it out on a title that makes you scratch you head and question the sanity of Demand’s title algorithm. Sometimes those titles turn into something really interesting when executed properly. Here are two examples of titles most people would not even think twice about claiming, but they turned out to be really good articles.
http://www.ehow.com/how_5391278_build-turtle-robot.html
http://www.ehow.com/how-does_5256421_reasons-against-back-window-car.html One of my most memorable oh-my-lord-how-am-I-going-to-handle-this-one moments was when I was asked to write an article during Black History Month about black students at our school who defy stereotypes. I had three days to find people to interview and come up with an interesting angle. This was the end result: http://sundial.csun.edu/2006/02/studentshelpdefystereotypesofyoungafricanamericans/ Chicken turd or chicken salad? You be the judge.
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The Importance of Correctly Categorizing Your Articles
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Posted
by Jennifer M at
10/20/2009 1:31 PM PDT
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Hello Writers –
One of the topics we consistently receive questions on is title categorization—both when searching for available titles and once an article has been claimed. We thought we’d take a minute to address both.
As you know, when you write an article, you have to categorize it with the appropriate categories. What many of you probably don’t know is that each time you categorize a claimed title, you are categorizing it within the destination site’s taxonomy. What is a taxonomy you ask? Essentially, taxonomy is a fancy word for “categories.” It’s not too important for you to know the specifics of it, but, in short, a taxonomy is a classification system, and each of our sites have a different taxonomy—or category system. The taxonomy guides how articles are organized on the destination site.
We have noticed that many articles are incorrectly categorized. Though it may seem like a minute task when completing an article, it’s very important to categorize your articles correctly. As mentioned above, the categories you choose are the exact categories in which your article will appear on the site, so it’s essential to categorize them correctly. When a reader is browsing topics, you want your article to appear. However, if it’s miscategorized, chances are the reader won’t find your article. For example, if a reader is researching the job responsibilities of a nurse on eHow, she would click the Careers & Work category—not Health. If your article was categorized under Health, she wouldn’t find the quality article you have spent time writing and researching.
Many of the errors we noticed could be solved simply by paying closer attention and practicing diligence when categorizing your article. For example, we saw the Answerbag title "Who invented the prom?" in Home & Garden, rather than Life & Society/ Parties & Entertaining/Prom. Likewise, "How many 1979 Chevrolet C10 Pace trucks were made?" was in Hobbies/Collecting/Sports Cards, not Transportation/Autos/Antique & Classic Cars.
Additionally, as you're categorizing your article, think about the intent the title implies. For example, "How many years does it take to be a medical technician?" should be in Business/Professions & Industries/Health Care Professions, since the intent is to find out more about the profession, rather than somewhere in Health & Fitness.
On a similar note, many of you have noted that some of the titles in the Find Assignments queue are miscategorized. Rest assured, we are working on this, but we wanted to remind you to write your articles according to the title, not the category in which you’ve found the title. Titles are assigned a category to help writers easily search for titles. Every so often, an incorrect or ill-defined category may appear with a title. Do not base the meaning of a title or the way you categorize it solely on the category you found in the available titles queue. The category is to help you search for the article, not to specify the details of what the article should contain. Always write and categorize the article to fulfill the goal outlined in the title. For example, if the title “About Blood Glucose” is assigned a category of diabetes in the Find Assignments queue, do not write the article addressing blood glucose for diabetics. The title does not specify diabetics, so the article and categories shouldn’t either.
Happy categorizing!
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An Editor's Saturday at Blog World 2009
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Posted
by MaryK at
10/19/2009 5:44 PM PDT
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 With a coffee cup in one hand and a laptop in the other, I could hear the bloggers. They were close, but the Las Vegas Convention Center is giant and I was lost. This was not the first escalator I went up thinking I knew where I was going.  Bloggers! I guess this shouldn't have been as surprising as it was, but it was just really funny and a little unnerving to see so many, so close and so quiet. I was really happy to finally see them though, and could not wait to make it to our Demand Studios booth.  Let the games begin!

The main room was much louder than the blogger hallway.

Yury who is our Marketing Acquisitions Manager, started setting up our booth and was ready to hand out some swag.

Our Demand Studios booth at Blog World 2009!

Anna Roth, editor of Travels.com and me holding down the fort. We had a chance to talk with so many interesting people that shared their stories and interest in Demand Studios.

Jessyca Dewey, Studio editor, helped out by explaining what Demand Studio is from an editorial perspective.

Lights, camera, action! Yury works to explain what Demand Studios is to people that are unfamiliar with the site. There were a lot of questions, but the positive response from almost everyone we spoke with made the day that much more exciting.

5:30pm marked the end of Blog World 2009 and my bones were ready for a break. We received a lot of good feedback and great ideas from an diverse group of bloggers. It was great to have the opportunity to talk with writers face-to-face and share what we do.
After spending the day here, I feel so confident in what were are doing. I know everyone that is a part of the Studio is focused on quality, but it was really encouraging to see that the individuals in attendance of this convention were too. It was also a great reminder that new media is a world unknown to most of us. Everything we do and every step we take is the first of its kind and everyone right now is in the process of trying to figure it out. This conference really got me excited about what is to come. Did you know that they have these little devices now that all you have to do is touch yours with someone else's electronic device and all of your social media information is swapped? I am kicking myself right now for forgetting the name (I will get that for all of you ASAP), but check it out. If anyone knows what these things are called, please let me know. See image below.

Until next time... happy writing.
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Blog World & New Media Expo 2009
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Posted
by MaryK at
10/17/2009 3:07 PM PDT
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What a weekend! Blog World & New Media Expo 2009 was absolutely amazing. As most of you know, Demand Studios had a booth at the conference and was tweeting updates from the conference floor all weekend. What you may not know, is several editors and I decided to road trip to the wonderful and always interesting "city of sin" for the last day of the event. After work on Friday we all ran home, threw clothes into bags and jumped into cars headed straight to Las Vegas, Nevada.
I wish I could have been there for more than one day because there was just a ton to see and take in. It was so interesting to see the growing amount of attention and innovation new media continues to generate.
Wandering around the convention floor, it was easy to see that Blog World is now bigger than just blogging. Live podcasts were broadcasting in booths next to a sizzling pan cooking fresh Healthy Choice branded food which stood across from a booth dedicated solely to woman in online media and education. University professors, internet strategists and a lady from Ford Motor Company's new media team were amongst the wanderers that I happened to bump into. Everyone was engaged and excited about this new media world and it was obvious that the race to figure out ways to enhance the quality of it is on. Check out Scott Monty (Ford's "social media guru") http://www.blogworldexpo.com/ (second row, first on left).
Cocktails were being poured with the morning coffee and the tweets were flying before noon. I love Vegas. Pictures from Blog World 2009 coming soon.
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Staying on Course
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Posted
by chai2k2 at
10/16/2009 2:56 PM PDT
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If you're anything like me (and I know I may be just setting myself up here), you have a love/hate relationship with writing. In one respect, you love it because there is just something about laying down words in an engaging and almost lyrical way that just flows effortlessly from word to word, sentence to sentence, and paragraph to paragraph that, ultimately, communicates an organic concept from writer to reader. For me, that's a quite a thrill. But at the same time, getting to that point can be one of the most painful, tormenting, hair-pulling, excruciating experiences ever. And sometimes that's just trying to decide on whether to use a gerund or an infinitive. I tell you, Abu Ghraib is nothing compared to being stuck between two relative clauses. And then you hit it. The wall where nothing is coming out of you. And you're just staring at that dreaded, hypnotic blinking cursor, actually counting how many times it blinks in one minute. So, naturally, you take a break. Just for a moment at least. But then that moment soon stretches into hours and suddenly you're not quite sure why you're about to order a Snuggie at three o'clock in the morning.
Often times, I tend to lose focus when I actually focus too much on my overall goal. A journey of a thousand miles may begin with one step, but I'm always thinking about the thousand miles and how I don't seem to be getting any closer to it. So to help myself overcome this hurdle, I break up longer writing sessions and goals into smaller ones. To me, it's kind of like chunking--the psychological term where you break up longer strings of information into smaller digestible units. Like 23801967 is harder to take in than 23, 80, 1967. If your goal is two pages an hour, that's much less intimidating than 10 for the day or 300 pages total. And between every small goal, I make sure I reward myself for accomplishing it. It's OK to have that cookie now. It's fine to browse ESPN or TMZ for a bit. The reward provides closure for me and makes me feel comfortable about moving onto the next goal because I can see the units of progress I'm making.
So my question to everyone is what do you do to help yourself stay focused, on course and productive?
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A Still More Glorious Dawn Awaits
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Posted
by Anna R at
10/16/2009 9:31 AM PDT
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This amazing Carl Sagan remix is being passed around the office IM. Watch it when you need a break. It's oddly soothing and inspiring, and kind of just changed my life.
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An Unscientific Study
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Posted
by Anna R at
10/15/2009 11:45 AM PDT
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I spent Sunday afternoon wrestling with a spreadsheet.
I don’t work on weekends a lot, but I wanted some uninterrupted peace and quiet – the kind I never get in the office, because of meetings and emails and Soren’s occasional air guitar solos to 80s power ballads – to work on the massive project of re-organizing the articles on Travels.com. It’s pretty fun because I’m a nerd like that, but man, it takes a lot of brainpower.
Anyone who has written for the site is familiar with the problems the site’s previous organizational structure had caused. I know, because you told me on the Travels forum: Where do articles about Kindles and iPods go? Does an article about Hawaiian beaches go in U.S. travel, or beach vacations? Believe me, I was listening, and took all your input into consideration, and I thank you.
After exerting said brainpower, I hit a wall. Did “Travel Advice” mean anything as a category? Did we want to organize the articles based on geography or theme (i.e. Hawaii or beaches), what would we do with the articles that only fit under one of those, like “Top Things to Do in Spain” or “Top 10 Beaches in the World”? Did “Casinos” and “Business Travel” belong in the same category? Did any of this make sense, like, at all?
To calm down I went to my favorite procrastinating website, Arts & Letters Daily, for a restorative reading break – and there found an eerily pertinent article from the New York Times, “ How Nonsense Sharpens the Intellect.” Apparently, our brains have evolved to identify patterns. When we get input that doesn’t have a pattern – a David Lynch film, or a John Cage composition – our brains kind of freak out, and look elsewhere to find one. Studies have shown that people exposed to the absurd will find patterns in their next task that a control group won’t find. In short: Reading nonsense makes you momentarily smarter.
So I went to my bookshelf, as I always do in times of trouble, and read Ionesco’s famously absurdist play “The Bald Soprano.” Then I went back to my spreadsheet. I can’t really say if it was the play or the hour-long break, but it was suddenly easier to see where categories fit together, and where they didn’t. “Casinos” and “Business Travel” were separate animals. “Travel Advice” needed to be qualified. It was magic.
The next time you’re stuck organizing a list or structuring an article, try reading Kafka or watching “Mulholland Drive.” Then get back to work and see if it makes a difference. I’d be interested to hear if your experience was the same as mine.
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