Studio Blog
How to Make Custom iPhone Ringtones for Free
Who wrote it: Alexia Petrakos
What I like about it: The introduction presents a pressing and common problem in a clear, yet engaging way: How do you get free ringtones for your iPhone?
The task in the title is both specific and simple, and it’s an issue faced by anyone with an iPhone who balks at paying for a song more than once. The steps are clear and sequential, as we hope is the case for all eHow ‘how to’ articles. I also like that the article engaged so many users: it generated more than 1,000 ratings and more than 360 comments.
How you can copy it: Start by stating the problem in the overview and using this as the launching point for the first step in your article. Keep the steps simple for articles that involve technical steps. You run the risk of confusing or distracting readers if you give more information than is needed to complete a particular step.
Assume as given only what is obvious by the problem statement. A person searching to “make iPhone ringtones” is likely confident enough with software and computers to take on such a project, making it unnecessary to explain how to open programs (such as iTunes) or navigate a web page.
How to Play Santa for Soldiers
Who wrote it: Linda Natali
What I like about it: Relevant, timely and engaging content for a good cause. It contains a ton of options for supporting troops around the holidays, but the information will remain relevant year-round and the article offers strong details on what the troops need. Clearly this article involved some research. I also like that the Tips & Warnings include specific information about what soldiers don’t need and that the Resources included in the article are credible sources make it simple for readers to take action.
How you can copy it: This article, featured as today’s eHow of the Day on the eHow homepage, is longer than your typical “how to” article. It’s an example of our “premium, featured content,” which utilize the step-by-step format to offer discrete, specific examples in each step of how to accomplish the goal (in this case, how to support the troops). This is a twist on the usual sequential format that instead answers the question posed in the sub-heads in each step.
Strong research and detailed information take an article to the next level and I encourage writers to do their due diligence when writing an article, even when the subject is within their sphere of expertise. Extra research and corroborating sources improves your credibility and that of the article. When article titles may be addressed in several ways, it can be perfectly acceptable and interesting to construct the article by writing each step as a way to resolve the question posed in the title. But to do this effectively, steps must provide a clear explanation for how to act, and how that action helps complete the task of the title.
How to Capitalize When You’re Underemployed
Who wrote it: Kristen Fischer
What I like about it: It grabs readers’ attention in the overview and reveals the relevance of the article in a compelling manner. You’re happy to have a job, but it’s not your dream job. What do you do when the market is too risky to look elsewhere? In the light of the current economic crisis and high unemployment rates the article looks particularly timely, yet the content is evergreen. It also approaches the problem on several levels and provides factual information that enhances the article’s credibility.
How you can copy it: Write an engaging overview/intro; capturing readers’ attention is essential to getting your article read and socialized. Another key is including specific facts about your subject and quoting experts in the field, both of which heighten the authority of your article.
Make headlines—or at least subheadings. Use appropriate, gripping subheadings to direct the article and keep readers’ attention. This also affords the article narrative flexibility and allows you to write in a magazine feature style.
Pick up the phone. This author is an expert on work and careers and has written books on the subject. If you aren’t the go-to person on the topic of your article grab the phone and call someone who has the experience and expertise to satisfy your readers.
Honorable mentions:
How to Lose Weight Like a Top Chef
How to Make Your Boss Adore You and Keep Your Job
How to Get A Guy To Call You Back (A Guy's Perspective)
As 2009 comes to a close, we asked the editorial team to tell us which of your articles and videos from the past year inspired them.
Whenever I need to research a particular topic, I always turn to DS content first. Why? Because I know I’ll find well-researched, evergreen information that I can use. To me, the definition of great content is changing the way your reader lives or thinks about a particular subject. That's why my favorite articles of 2009 are articles that influenced my life in some way, no matter how small.
Who Wrote It: Shelly McRae
What I Like About It: As I watered my humble herb garden last week, I noticed my Italian parsley wilting. A recent cold front had swept through southern California, so I assumed that could be the problem. But what if my parsely’s getting too much sun? Too little fertilizer? I felt my thumb turning black at a rapid pace.
That’s when I happened across this article. Shelly told me exactly how much sun, water and fertilizer my Italian parsley needs. Not only that, she did it with seamless transitions and clean organization. But the most brilliant thing about this article? I learned facts I wasn’t looking for. Shelly explained how I should harvest my parsley, a process that hadn’t even crossed my mind.
How You Can Copy It: The little nuggets of information in Shelly’s article fall under what people in my home state call “lagniappe” – a little something extra. When you write an article, think about small bits of information that make your reader say, “Huh, well I didn’t know that.” No matter how minor it may seem, that little extra bit of info readers can’t find anywhere else makes your article stand out over any others. It also earns your audience’s trust.
Who Wrote It: Jan DeVille
What I Like About It: This is another perfect example of learning information I didn’t know I needed. I actually found this article while searching for a good marinade. It immediately grabbed my attention and stopped my wandering Google search in its tracks. Just check out this lede:
“Anyone can cook a steak, but not everyone can cook a steak well.”
Now I know I can cook a steak. But am I cooking the best possible steak? Not only did Jan lead me through all possible steps, she made me want to try all the cooking methods I’d never tried before.
How You Can Copy It: Foster curiosity. Just like Shelly did in her article, Jan grabbed my attention and showed me multiple “Aha!” moments. Always look underneath the surface of a seemingly simple step and think hard about what can make this bit of information unique. Jan didn’t just say, “Searing is done in a pan.” Jan wrote things like, “Searing is done in a pan, and the best type of pan to use is a cast-iron skillet. However, aluminum or stainless steel can be used in a pinch.”
2009 in Review – My Favorite Answerbag Articles
Posted by RachelG | December 22, 2009 | Leave a comment
Answerbag, I like to say, is in the business of great answers. Not OK answers. Not passable answers. Great ones. That’s a tall order, given the pace Studio creators need to maintain, not to mention the fact that you’ve only had a few months to learn our guidelines and the new Decision format. But if these last few months are any proof, it’s an achievable goal. I’ve seen many excellent articles providing answers that are difficult if not impossible to find anywhere else. Here are a few we should all aspire to.
Who Wrote It: Hayley Harrison
Format: Fact Sheet
Why It’s Awesome: I found this piece completely fascinating. I’ve always wanted to know the answer to this question (but never bothered to look it up), and Hayley's article told me just what I needed to know. It was devoid of fluff so I never got bored, and each section gave me a new, interesting tidbit of information. It also had just the right knowledgeable, friendly tone. I would be proud to promote this article wherever I could.
How You Can Copy It:
Be informative, yet concise. Always aim to strike the balance between detail and concision. Don’t give so much information that it's hard for readers to find the answer, or so little that they’re left wanting.
Cite reputable sources judiciously. What is the point of in-text citations? Beyond appeasing our ever-vigilant copyeditors, it’s to instill trust in the accuracy of your work so that when readers find it, they don’t feel like they need to go to three other sites to verify it. This piece did a great job of including reputable sources (Mayo Clinic, Cornell University) where needed.
Who Wrote It: John Dye
Format: Decision
Why It’s Awesome: This is a tough article to do in 200 words, but John knocked it out of the ballpark. He was authoritative, friendly, and most of all, he really answered the question. Decision articles often tackle thorny issues for which no good answer is readily available, so the key is to synthesize the mass of conflicting information out there down into what readers need to consider and what the answer is at the end of the day.
How You Can Copy It: Do the Disappointment Test. The first thing I do after I’ve read an Answerbag article is ask myself, “If I really needed this information and found this article, would I be disappointed?” I picture someone who is in desperate need of a clear, to-the-point, reliable answer, and I ask myself, would this give him what he needs to know? That’s the situation our readers are in: They are wandering in a sea of unreliable information, and we are the friendly face that appears to quickly and confidently guide them to solid ground. Every piece you write should be that outstretched hand.
Have a little flair. This article had just the right balance of personality and professionalism. Too flavorful and the article could appear untrustworthy. Too dry and you could lose readers along the way. This piece sounds like a real person wrote it—one who knew what he was talking about.
Be technically flawless. Error-free spelling and grammar are not the pinnacle of perfection; they’re the minimum qualification. Why? Not because it’s in the guidelines. Not because you’re being rated on it. Not because it’s one of my pet peeves. Because they make the ultimate article trustworthy. And in order to grab our hand, they have to trust us.
Does weight loss by hypnosis work?
Can acupuncture cure infertility?
How do you help an alcoholic spouse?
Who Wrote It: Carl Hose
Format: Strategy
Why It’s Awesome: For this piece, we were lucky to have a writer who was both knowledgeable and passionate about the subject, but you can always write a great article if you just remember one thing: Be substantive.
How You Can Copy It: Write authoritatively. The more well-versed you are in a subject, the stronger the end-result will be, so select titles that allow you to show off your depth of knowledge. If you’re not familiar with a topic, research until you’re writing confidently. If you find yourself getting into verbal contortions to complete a sentence without writing something that could be way off, call an expert. You’ll be surprised how much time a quick interview can save you.
Be substantive. If I could synthesize all my advice down to just one directive, this would be it. Whether the article is entertaining or serious; short or long; Strategy, Tip or any other format, stay razor-focused on providing substance. Every single adjective, preposition and dependent clause, right on up through the sentences and sections, should have a good reason for making it into your article. You only get a few hundred words; make every one count.
His “sideline” inspired me to write book reviews of my own, and I often asked him to edit my critiques before they published. One day, I wrote a negative review for a book by a first-time author. My father suggested that I soften my criticism and explained, “The first-time author should be treated with a different, kinder approach than the proven author. This writer should be nurtured almost to a fault.”
I like to think we embody my father’s gentle philosophy at Demand, and that we treasure and nurture the talents of everyone “almost to a fault.” Some days we get it right, and other days we learn we’ve still got a ways to go. And so, we keep at it.
As I look back on 2009, numerous highlights stand out. Although many of the observations below are from recent days, each reflects the spirit that enveloped us throughout the year.
I want to start with Andria Krewson, a Demand Studios writer who recently published an article that detailed her experiences writing for us. It was a well-written and accurate account, an example of responsible reporting. She used the product, and noted the good along with the bad in a way that we could gain better understanding and act on it. Andria’s article reminded me of the wisdom a New York Times restaurant critic imparted when he shared his “rules” for composing professional reviews: Pay your own way; never review a restaurant until it has been open long enough to “work out the bugs;” and share your opinions in print only after making multiple visits with multiple people, so you can genuinely capture the essence of the place.
In other words, take your time to get it right.
I’ve loved watching our blog develop this year, and it’s been wonderful to hear what’s inspired our team members to do what they do. I also fell in love with posts by folks like Carrie, Mary, Rachel (see below post) and others, in which they shared what DS videos and articles they've loved and why.
A review of the past year would not be complete if I didn’t offer a big thanks to Deb Ng. I have such respect for her perspective on all things freelancing. She took a lot of heat after partnering with Demand Studios, yet she never once lost her poise. I read her site every day and admire how she tirelessly works to help other freelancers. She and others have served as our mentors.
And, then there is the “100 Words of DS,” which Jennifer kicked off in the forums. I am addicted to it, and I’m not alone. Our CEO Richard Rosenblatt checks in daily, and Remi is always sending around her favorites. Forum threads like these influence how we think about the future, and help us to focus on what’s important. As I’ve said in that very thread, the stories are amazing.
A few weeks ago, we had the pleasure of hosting Richard Lally, Jay Holzer and Eve Lederman in our Santa Monica office for some holiday festivities. We shared some good times as we looked back while looking forward. When the well-dressed Richard returned to New York, he sent me this:
The "can do" atmosphere is infectious, and I'm always struck by how many good people work with us. By good, I mean more than skilled and creative (and they are all of that). They also convey a sense of decency and integrity, and nearly every one of them becomes a best friend upon first meeting.
There's a great line in the Brit crime film "The Long Good Friday." London gangland boss Bob Hoskins's empire is under siege, but Jeff, his right-hand man, appears totally unruffled. When Hoskins asks, "Why are you so cool?" Jeff replies, "Because I'm on the winning side." That’s how I feel about this “gang” at Demand.
----
And we share that feeling. Thanks from all of us for making this such a happy and rewarding 2009. We wish you and your loved ones all the best in the coming year.
Happy New Year,
Jeremy & the Demand Studios Team
Oh yeah, and here is a favorite photo from the year:
Demand Studios’ Chai and Johan showed up at the holiday festivities in matching sweaters.
The two articles I selected were inspirational to me because they reminded me of two things I work towards even in my own writing; voice and simplicity. Will and Lily both wrote articles that surprised me in how they were executed, and delightfully educated me on topics I never thought twice about. Will instructed me how to build an island, while Lily focused on the power of positive emotions.
How to Build an Island in the Sea
"Building your own island isn't an impossibility, provided you are willing to work the steps necessary to ensure that your project has the proper sanction from government and the right engineering. If you're hoping to construct your own coral atoll--a chain of islands around a central lagoon--you'll need to wait for the coral to grow, which could take longer than your lifetime. If you simply want a sand-and-gravel island, the process will move along more quickly."
Who Wrote It: Will Charpentier
What I Like About It: The voice. I am constantly impressed by our writer’s ability to maintain their voice and expertise in articles that would seem impossible to someone unfamiliar with the subject. In this article, Will’s voice is recognized by his consistent style of avoiding the obvious and effortlessly directing his focus to the problem presented by the title. He goes out of his way to avoid commenting on the blaringly oblivious point; "Really? Build an island?" I read his overview and was sold. Not only was I intrigued to see where this author was taking me, but I was also convinced that I was about to learn something I had assumed to be impossible.
How You Can Copy It: When you write something you are familiar with there is a confidence and ease that shines through and helps highlight your voice. This helps you focus less on making your article sound like you know what you are talking about, and more like you. Voice is never an easy thing to teach or perfect as a writer. Practice, patience, and confidence are all needed. The overview is a great place to exercise your voice.
In order to learn how to have a strong voice as a writer, you must read authors that have mastered it. The main goal is for someone to read your work and know it is you without having to look at your byline. I do this every time I read David Sedaris. No matter what he writes, when I am reading him, I have that moment when I stop and think, "this sounds a lot like David Sedaris" and it usually is.
"Many people do not realize the power of positive emotions. Positive emotions can not only help us grow as people, but they can also improve the quality of our relationships and increase our sense of emotional well-being, according to Dr. Vijai Sharma of Mind Publications. If you are having trouble recognizing the positive emotions you experience on a daily basis or need some help to figure out which new positive emotions to bring about in your life, viewing a list of positive emotions may help."
Photo Credit: Pink Sherbet / Flickr
Who Wrote It: Lily J. Thythan
What I Like About It: Lily was able to write on a simple topic and produce an interesting article that was authentic unto itself. Her individual knowledge and understanding of this subject allowed her to create unique and comprehensive descriptions of known terms in her own way. As writers, your interpretations and personal experiences are valued and necessary when constructing content.
How You Can Copy It: Keep it simple. You want to educate your readers with your article, but you also don’t want to overwhelm them with unnecessary information. Keep the article simple, concise and make sure to use your overview as a nut graf (heart of the story) to clearly summarize what the article is saying. As Truman Capote once said, "I believe more in the scissors than I do in the pencil."
As 2009 comes to a close, we asked the editorial team to tell us which of your articles and videos from the past year inspired them.
I can’t tell you how much time I spent scrolling through our websites looking for my favorite articles of 2009. It took a really long time because, by nature, I’m quite particular. But I decided on the two below because they held my interest and because they avoid the pitfalls many writers do not, such as tired clichés, empty adjectives and obvious statements. These writers did a great job executing the Studio guidelines, and in turn, these articles are great examples of Demand Studios’ content.
What are the Health Benefits of Stress Management?
Who Wrote It: Kim P. Alden
What I Like About It: This article has a strong lede—an introductory sentence that catches the attention of the reader. But great writing isn’t simply about catching the attention of a writer—it’s about catching it and then keeping it for the entire length of the article. This writer is able to accomplish both important tasks without resorting to fluff.
How You Can Copy It: The key to success of this lede is the informative yet surprising fact presented: that stress is useful. This statement challenged me and therefore piqued my interest so I would read further. Oftentimes, the most successful lede is one that opens with a fact that lends some sort of unusual perspective to the topic at hand. It is not expected. The reader is driven to read the whole article to figure out why, for instance, stress is useful.
And as they read, they will find the writer did her research. She used various sources within the text, and she attributed them properly. This article has a substantial credibility due to the studies and experts the writer cited.
Another great attribute of this article is its relevancy. As the writer continues to introduce information, she draws in the reader by applying the information to people’s lives. Here’s a great example:
"A paper written for Maudsley Hospital and published by the National Institutes of Health reveals that evidence links the onset of major depression to stress. With stress management, you learn techniques to catch early signs of depression and take steps to stop the downward spiral. You might be able to turn your mind in a different, mood-lightening direction."
How to Look for Yoga Apparel
Who Wrote It: Janelle Tipton
What I Like About It: Again, this article opens with an intriguing fact about the topic at hand and lends itself to a smooth transition into an informative, intuitive article. The first sentence is not fluffy, and it’s still relevant to the title.
Another great quality of this piece is its attention to detail. It is quite obvious the writer knows exactly what to look for in yoga apparel. She is able to provide the reader with questions to ask himself so as to ensure he picks out the perfect attire for practicing yoga.
How You Can Copy It: You may be sick of hearing this old, tired cliché about writing, but here at Demand Studios, we can hardly say it enough: Write what you know. But while you’re doing so, try to find interesting, relevant pieces of information that even you weren’t aware of before beginning your article. This can add an element of insight and will elevate the reader’s level of interest in your article.
This article is also a great example of a writer thinking from a reader’s perspective. Here, Tipton is able to anticipate and address all questions, concerns and ideas the reader may have when shopping for yoga attire. This makes for a thorough and well-written How-to piece.
2009 in Review - My Favorite Demand Studios Video
Posted by CarrieB | December 18, 2009 | Leave a comment
As 2009 comes to a close, we asked the editorial team to tell us which of your articles and videos from the past year inspired them.
We have really seen a lot of talent and growth this year from our filmmaking community. The overall quality of the segments we receive continues to improve and impress us on a daily basis, so choosing a favorite video of the year is a tough challenge. Obviously, the topics you are most interested in prove to be the most useful……so, as a woman who tries to maintain my own sense of style, my choice is a video from the series NYC Fashion Tips.
How to Select Sunglasses According to Face Shape
Who shot it: Nathan Blair
What I Like About It: Being stylish can sometimes be difficult with busy schedules and tight budgets, but the advice given by this top notch expert was simple, useful, and pragmatic. Amy is very charismatic on screen, which made her overall presentation more believable……I trusted that she knew what she was talking about. The setting was so professional, and examples relevant. After watching these segments I wanted to go shopping and reinvent my wardrobe!
How You Can Copy It:
Recruit High Quality Talent. The person you choose to show on screen speaks volumes about how the content is perceived by the audience. If an expert does not speak well, or stumbles, it immediately discredits the information being presented. Confidence is key. This particular expert had been showcased on several network television shows, so her previous on screen camera experiences worked towards her advantage.
Location. Location. Location. Not only is the expert knowledgeable in this series, but the setting is fantastic! The studio space is professional, clean, and hip (seeing the skyline of New York through the windows doesn’t hurt either!). A great expert presentation can be ruined if the location is unprofessional or irrelevant. The inclusion of various NYC shots gave the segments another layer of interest, as you are immediately pulled into the place and tone of the segments.
Attention to Details. There were two very simple things that really elevated these segments to another level.......and both feel so natural that they are easy to overlook. One was that the filmmaker made sure to gather close ups of all needed items and articles of clothing. There is nothing worse than not being able to properly view what is being presented. Another is the use of a model instead of a mannequin. Seeing another person actually wear the clothing breathes much needed life into the segments. It is therefore more interesting and conversational. Beauty related topics generally benefit from this type of engagement. Being aware and acting upon all of the small details will ultimately enhance the overall quality of any piece.
With such an large community of writers producing so many wonderful articles everyday, it was definintely difficult to pick just three. In the end, I decided to go with articles in a variety of formats on several different topics. I think these writers and their articles really show the range of information and help that can be garnered from the work we're all doing here at Demand Studios.
Heartworm In Cats
http://www.ehow.com/about_5444530_heartworm-cats.html
Who Wrote It: Amanda Delago
What I Like About It: I don't know much about heartworms in cats, but I've got a couple cats and like most owners, I want to keep them healthy. This article is extremely informative, full of relevant information and contains a number of in-text citations. The citations give the article an authoritative tone, and at the same time, the writer does a great job of translating overly scientific information into text that non-veterinarians could still understand. It's very well-rounded and I walked away from this article feeling like I knew everything I needed to know about this topic.
How You Can Copy It:
Include relevant quotes and citations. Nothing lends credibility to an article, particularly a scientific/health/medical article, like citing an expert. Sure, you've got references at the end of an article, but placing those citations and quotes in the body of an article puts readers at ease with the knowledge that the article contains factual and relevant content.
Be thorough and concise at the same time. Attention spans are short, which can make writing articles for the Internet quite difficult. About format articles should contain all of the most pertinent information on a topic without being wordy or fluffy (as in, full of fluff or tangentially related material.) State the facts in easily understandable sentences without a lot of frills.
How to Make Marinara Sauce With Fresh Tomatoes
http://www.ehow.com/how_5375750_make-marinara-sauce-fresh-tomatoes.html
Who Wrote It: Nikki Jardin
What I Like About It: The Introduction for this article could have easily fallen short with a generic description of how useful or tasty marinara sauce is, but instead, the writer introduces the topic with some great background information that draws the reader in with thoughts of old world Italian cooking. The body of the article really gets to the heart of how useful an article can be. It provides concise and descriptive steps that are easy to follow. I could picture each step vividly as a I read the instructions, which is so important with a How to article.
How You Can Copy It:
Punch up the Overview. Find an interesting fact or statistic on the topic and mention it in the Overview. Stay away from empty descriptions, and instead use the Overview to draw in the reader with something they don't know about the topic.
Stick to the point. A recipe like this is fairly straightforward. The steps are concise and get right to point. Don't add extra information if it is just going to make the article muddled and confusing. The reader came to the article to find out how to do something, so lets give them what they want!
Add credibility with your bio. In her bio, the writer mentions that she was a professional cook and caterer for more than 20 years. After reading that, I know that this recipe isn't just something someone made up on the fly. The writer knows what she is talking about and I have no doubt that the end result of this article is a delicious fresh marinara sauce.
What Color to Paint an Office?
http://www.ehow.com/way_5652666_color-paint-office_.html
Who Wrote It: Stevie Donald
What I Like About It: Strategy articles can be difficult, but this article is a great example of how to give general ideas and instructions, and then back them up with examples. A lesser article might still have the sentence, "Take your office furniture and decor into consideration." This writer follows that sentence up though, with the example of "Cool colors make cherry office furniture pop, while blond wood looks elegant with gray walls." Examples like this help the reader understand the general idea and give specific directions without forcing them into one idea.
How you can copy it:
Give examples. General, overarching ideas are great. They should always be included in a Strategy article, but providing examples is one of the best ways to help a reader understand a process that might not be familiar.
Follow the format. If you are working with a Strategy article, make sure that the reader walks away with a tactical plan of action for the project. Don't just state some facts about the topic. Instead, explain how to use those facts to achieve the goal. The reader should have a good idea of exactly where to go and what to do after reading your article.
2009 in Review - My Favorite Demand Studios Video
Posted by Jay | December 16, 2009 | Leave a comment
I had never heard of Airsoft until I started seeing the word show up as a trending topic on YouTube earlier this year. With a little research I quickly learned that this paintball-like sport, wherein players engage in tactical simulations with replica firearms capable of shooting 6mm plastic BBs at 500 feet per second (!), has a massively engaged online community centered on swapping videos of their matches. One thing I have learned over my tenure at Demand Studios is that when you are dealing with a subject that people have this much passion for, credibility and authenticity play a very important role in the success of your content. For these reasons, I’m choosing a video from a series on Airsoft Guns as my top pick of 2009.
Who Shot It: Michael Burton
What I Like About It:
We talk a lot about the “Wow” shot – that opening shot that draws viewers in and hooks them for the remainder of the video. This video delivers one of the best of the year, with a one-two punch of well executed hand-held shots of our expert in full tactical gear making his way through the woods. Not only does this make for a visually stunning into to the video, but it also helps establish the expert’s credibility with the audience. Now he is not only a talking head, but a fellow enthusiast – something viewers responded too, earning this video over 210 comments and a stunning 143, 4 ½ star ratings.
How You Can Copy It:
Know your audience. For titles that require opening b-roll, take a few minutes to research your audience and attempt to give them what they want. For a surfing video, showing your expert riding the waves in your opening is a great way to both establish credibility and give the audience some cool footage to watch.
Shoot more b-roll than you think you will need: You can never have too much b-roll. Even if you just plan on using a few shots at the beginning, shooting more b-roll than you anticipate using will give you the flexibility to cut together a dynamic intro segment.
Work your way up to the right expert. In large enthusiast communities like the Airsoft one, finding someone with authority and experience is key. If you are having trouble finding that person, reach out to the hobbyist communities and ask them who the local experts are. Being closer to their specific community will allow them to have the knowledge of who the real authorities are and who they would want representing their community on camera.
2009 in Review - My Favorite Travels.com Articles
Posted by Anna R | December 14, 2009 | Comments (1)
