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2009 in Review - My Favorite Demand Studios Video
As 2009 comes to a close, we asked the editorial team to tell us which of your articles and videos from the past year inspired them.

My choice for video of the year goes to a filmmaker who demonstrated his love for improving a video in post. There are a lot of creators who've submitted great work this year, but it's rare that such pure enjoyment of postproduction demonstrates complete involvment on assignment as it does in this Tennis Lessons video from Ryan O'Keeley.



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Who shot it:
Ryan O'Keeley

What I Like About It:
I'm one of those tennis players who does not actually play tennis. I know to look ready by rapidly hopping up and down on the balls of my feet while a server prepares to deliver. And I know that a ball should eventually rebound to the opposite side of the net, the result of my own swing. But when faced with articulating the rules of the game, my vocabulary is reduced to the terms of ping pong. So for me, this simple explanation offered in Ryan's video was a welcome, some might say essential, part of my road to better tennis.

The spare geometrical graphics in "Rules & Regulations of Tennis" compliment the layout of the court and clearly identify dimensions and regions of play. Not only was the information dictated efficiently by the expert on camera, it was also demonstrated clearly by the information layered onto well-chosen footage.

How You Can Copy It:
Give yourself options with alternative angles.
How often do you hear an editor complain that there is too much extra footage on a project? Compared to the alternative, it's not a bad problem to have, especially on a loosely scripted production. This filmmaker took note of every situation where additional angles and b-roll would be needed and made sure to capture those moments in detail.

Look for opportunities.
Review your video looking for opportunities to enhance its content with graphical elements. Is there something which is not clear? Could it be demonstrated with tasteful animation or text integration?

Show some love. Take an interest in improving your postproduction skills at every turn. Spending hours on a 5 second animation can be a thankless job, so an editor must enjoy the work. Learn to love problems. Every new edit is a chance to challenge and expand the limits of your knowledge. 

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