Studio Blog

A Demand Studios title determines how content is created, indexed by search engines, and seen by someone reading an article or watching a video on the Internet. Since Demand Studios titles are generated from a variety of sources, including specific content requests made by users on our network of sites, you may see incomplete or poorly worded phrases presented as titles. The role of title proofers and title reviewers is to select those titles that can potentially be made into an article or video, while making sure each one presents a clear directive for writers and filmmakers. Additionally, proofers and reviewers select and approve other related data with every title.

In other words, title proofers are the gate keepers for titles that need a bit of work before writers can well, write them.

Title Proofers assess title quality, then edit the title watching out for grammar, word order, misspellings, punctuation,cosmetic phrasing and capitalization. They then choose the format for the title, select a category (which determines how Demand Studios organizes titles) and match the title for a keyword search term.

Below are a few examples of titles that need title proofing, followed by the end result:


How to Potty Train Irish Setter ‐‐‐> How to Potty Train an Irish Setter


How to Paint a House Video ‐‐‐> How to Paint a House


Is There a Recipe to Make Body Butter? ‐‐‐> Recipe to Make Body Butter


There are also titles that need to be rejected. Titles should always be clean, legal, grammatically sound, practical, sensible and factual. A few titles that had to be rejected:

How to Steal Satellite TV - This is illegal and content we do not want on our sites

Zagat Restaurant Review - Zagat provides Zagat Restaurant Reviews. We don’t replicate others’ content.


Have any specific questions about the title proofing process? Don't hesitate to email us: editorialteam@demandstudios.com