Studio Blog
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Title QA
Hello,
My name is Erick and I manage our Title QA community for Demand Studios. Title QA is the very first step on the journey a title takes from a search query to a useable Demand Studios title. It is the job of the Title QA User to determine whether a title can be used as it is, if it just does not make sense as an article or video, or if with a little tweaking from our Title Editors it could make a great piece of content.
The job consists of looking at a title and trying to decide if that title is clear, executable, free of any spelling or grammar mistakes, and ready for a writer or filmmaker to claim and produce. If the Title QA determines that the title is not useable by Demand Studios in any way, we throw it out. Sometimes the Title QA notices that it could be made into a good Demand Studios title with a few minor changes such as fixing spelling errors, grammar mistakes, or changing the word order. When that happens, we send a title to an editor.
While on the surface the job sounds pretty simple, it can be pretty tricky at times. The Title QA User has to be somewhat of a mind reader and put themselves into the shoes of a person searching for the content specified by each title. They have to determine whether a title represents an informative piece of content. When they are looking at thousands of titles a day, sometimes the intent of each title is not very clear at all.
Some examples:
Am I Paying Too Much in Property Taxes?
We could not answer this question outright. We have no idea where this person lives, what her house is worth, or how much she is paying in property taxes. However, an informative article about all of the factors involved in property taxes could answer this question and so makes sense as an article. This title should be accepted.
Yosemite National Park
Any number of great articles could be written with this title. That’s the problem with it. What would a person be looking for if they searched for this? They could want to know how to get to Yosemite, what to do there, the history of the park, etc. This title should be rejected.
Train Signals Hand Dog
Titles are not always going to be pretty or even make sense at first glance. However, with a little editing this one could become “How to Train a Dog With Hand Signals” and be ready to become a great article or video.
Our Title QA community does a great job with the huge task of looking at tens of thousands of title candidates every day. Their hard work ensures that our writers and filmmakers will have plenty of quality titles to produce content for. I have no doubt that they will continue their efforts to make Demand Studios a great place for freelancers to come and find work.
My name is Erick and I manage our Title QA community for Demand Studios. Title QA is the very first step on the journey a title takes from a search query to a useable Demand Studios title. It is the job of the Title QA User to determine whether a title can be used as it is, if it just does not make sense as an article or video, or if with a little tweaking from our Title Editors it could make a great piece of content.
The job consists of looking at a title and trying to decide if that title is clear, executable, free of any spelling or grammar mistakes, and ready for a writer or filmmaker to claim and produce. If the Title QA determines that the title is not useable by Demand Studios in any way, we throw it out. Sometimes the Title QA notices that it could be made into a good Demand Studios title with a few minor changes such as fixing spelling errors, grammar mistakes, or changing the word order. When that happens, we send a title to an editor.
While on the surface the job sounds pretty simple, it can be pretty tricky at times. The Title QA User has to be somewhat of a mind reader and put themselves into the shoes of a person searching for the content specified by each title. They have to determine whether a title represents an informative piece of content. When they are looking at thousands of titles a day, sometimes the intent of each title is not very clear at all.
Some examples:
Am I Paying Too Much in Property Taxes?
We could not answer this question outright. We have no idea where this person lives, what her house is worth, or how much she is paying in property taxes. However, an informative article about all of the factors involved in property taxes could answer this question and so makes sense as an article. This title should be accepted.
Yosemite National Park
Any number of great articles could be written with this title. That’s the problem with it. What would a person be looking for if they searched for this? They could want to know how to get to Yosemite, what to do there, the history of the park, etc. This title should be rejected.
Train Signals Hand Dog
Titles are not always going to be pretty or even make sense at first glance. However, with a little editing this one could become “How to Train a Dog With Hand Signals” and be ready to become a great article or video.
Our Title QA community does a great job with the huge task of looking at tens of thousands of title candidates every day. Their hard work ensures that our writers and filmmakers will have plenty of quality titles to produce content for. I have no doubt that they will continue their efforts to make Demand Studios a great place for freelancers to come and find work.
