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Titling Tips: Improving Your Approval Rate

We realize you may not always find exactly the title you want in our tool, which is why we welcome your suggestions.

If you have seen a lot of your suggestions rejected, there are ways you can improve your chances of approval.

Look Ahead: Think about titles that could be relevant in the coming months: Are there upcoming seasons, holidays, events or hot new products?

Research Existing Titles: With more than 300,000 existing eHow articles, many topics have been covered. Looking over existing titles can give you insight to what (or what not) to write about.

Be Concise and Specific: Make the title as short and efficient as possible while still getting your point across. Use the most relevant words and minimize redundancy. Examples: Bad: How to Make Homemade Cards for the Christmas Holiday Good: How to Make Christmas Cards

Do Keyword Research: Successful titles are based on the most search engine-friendly way to phrase the question. Here are some Keyword Resources:

Check the title against what people are currently searching for online at. This free search product from Yahoo/Overture displays the number of times a given word was searched in the last month.

You can also use Google AdWords to choose keywords. This tool generates keywords based on recent Google statistics, including search performance and seasonal trends.

For more information on how to get your titles accepted, please read our Tips for Suggesting Great Titles.

4 Comments

This is actually a great tip. I just started with Demand Studios a few weeks ago and most of the title currently being asked to write are out of my area of expertise. To make the most of my time, and the money being paid, I opt to write about topics I know about or want to research for personal/professional use. Before suggesting any title, I head over to ehow.com and look at what's been written on a subject I am interested in writing about. I see what's missing or I see articles that are really lacking in quality. Then I think about a keyword or phrase to use in the title that still allows me to write on the topic. Then I make a suggestion. I see what's showing up as similar to see if what I've suggested is too close or already used. Because sometimes I may suggest a title that isn't on ehow yet, but it has been a title that's been accepted by Demand Studios for another writer to write.

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This is common sense. If writers are not doing this, ditch them. If we expect educated editors, then you should expect educated writers. This is the kind of thing most people learn in grade school.

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Is there a way to suggest titles for the "About" and "How Does" article formats? I tried to suggest an "About" title and received a message saying the required format is "How to". Also (just a note) - Demand Studios is a wonderful, wonderful place to write for, and your system is truly efficient. I do love it here! (:

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Hello Jackie! The "About" and "How Does" formats are currently available to a select group of writers as we test them out, that is probably why you have received that particular message. Thank you for the wonderful comments :) -Liana

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Titling Tips: Improving Your Approval Rate

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