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Writing Tips: Attribution and Overstating
Another series of writing tips from Richard Lally. Enjoy and comment!
- Don't quote anonymous "experts:" Never commit the journalistic taboo of writing "Experts claim," "Many people think," or "Studies show" unless you can name and quote the expert, the person or the study. When people read any of those unsupported openings, they assume the writer is making the fact up himself.
- Don't include what should be a step in your introduction. When you write the introduction, think "Why would I want to read this article? What are it's benefits?" and use the answers as the basis for the intro. The intro should be actively written and contain a compelling tease to draw in the reader.
- Don't overstate: We've actually seen this "Trying to choose a flat screen TV from among the many options is a daunting task." Well, if that's daunting, what would you call facing a grizzly bear with only a fly swatter as a weapon. Refrain from hyperbole and don't make a task or subject more than what it is. Sometimes a cigar is just a cigar.
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Nov 25, 4:25 PM
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