Yolanda Brown

Yolanda Brown

Yolanda Brown has been writing business-related material since 2005. She owns two businesses and currently publishes "Cardinal Rules," a resource of business-building tips for small- to medium-sized firms. Brown holds a Master of Business Administration from Kenan-Flagler Business School at the University of North Carolina and a Bachelor of Science from the University of Missouri-Columbia.

Published Work

Articles

The Best Ways to Advertise Zumba Classes

Zumba fitness classes come in many forms, targeting everyone from children to seniors. High-energy dancing on the floor, in a gym or in a pool, Zumba has exploded since its founding in 2001 into a respected exercise to meet anyone's fitness goals. As… More »

Donations to Help the Kids of Soldiers

When the kids of soldiers receive positive support to make life easier, their parents feel more at ease and are able to focus better on their jobs in protecting the country. There are several ways you can donate in support of military children. Expending… More »

Strategy to Mark Down but Save the Margin

The price of the products and services your company will offer for sale include production or inventory cost, overhead and profit margin. At some point in the year, you may want to move certain products or services more quickly. Price reduction, commonly… More »

Debt vs. Income for a Small Business

Debt and income differ tremendously for small businesses, though they produce the same result: more cash. Debt is cash you borrow from a lender that can be repaid over time. Income is cash created by revenue earned from product and service sales, and… More »

Examples of How to Advertise in Emails

A large email subscriber list is seen as gold for marketers since it is cheap to create and profitable when used right. Emails earned $39.40 in sales per advertising dollar in 2012 according to the Direct Marketing Association. There are various ways… More »

Invest company dollars into the local economy through credit unions

As a small business owner, you may have considered different ways you can add more dollars to the local economy. Something you can do is literally keep your dollars in the local economy by joining a credit union located in Durham.… More »

Sales tax holiday for school prep this weekend

The first weekend of August brings sales tax relief for many shoppers in North Carolina… More »

Awards & Achievements

Date Description
2009
Leadership North Carolina

selective leadership program

Career History

Date Description
2005 to 2010
YB Consulting - Business Consultant

Durham, NC

Developed business and marketing plans for new and existing companies. Provided business advisory for existing firms.

2006 to 2008
NCIMED - Business Consultant

Durham, NC

Provided consultation to NC based companies in support of their growth. This included business plan review, loan packaging and minority business enterprise and women business enterprise certification support program. Also presented at workshops.

2010 to Present
Freelance - Writer

Remote

Write articles, marketing copy, blog posts and other content on web and print media. Also use social media for viral content promotion.

Education

Date Description
2005
University of North Carolina at Chapel Hill

Chapel Hill, NC - Master of Business Administration

Concentration in Marketing and Sustainable Enterprise. Active in MBA student association, minority business student organization, alumni relations, and mentoring program.

1999
University of Missouri-Columbia

Columbia, MO - Bachelor of Science in Industrial Engineering

Active in National Society of Black Engineers, Institute of Industrial Engineers, and campus-wide community service projects.

Areas of Expertise

  • Entrepreneurship
  • Traveling
  • Life balance
  • Spiritual growth
  • Movies
  • Community Service