Atlanta Journal Constitution: Locally Relevant Content for Print and Online
5 trips Fido - and humans - will love (part 1)
5 trips Fido - and humans - will love (part 2)
AJC, Atlanta's only major newspaper, was looking for ways to create high-quality travel content tailored to the local market to be published in both its print and online editions. Demand Media met their requirements by sourcing local writers with knowledge of travel and hidden "gems" in the Southeast. The result is engaging and informative articles that equal the quality of those produced using traditional newspaper publishing models at a compelling price point. The articles created by Demand Media are regularly featured in their Sunday editions.
View Article One: 5 trips Fido - and humans - will love
View Article Two: 5 romantic spots for the newly wed
ModernMom: Engaging and Targeted Videos
ModernMom.com was looking for professional, practical, real-life videos geared toward the open-minded mom to help re-launch their website. As a resource that focuses on the "whole woman experience", Modern Mom looked to Demand Media to create authoritative content that targeted the "œwoman behind the mom." The end product was a series of high-definition videos that feature highly qualified experts that helping moms focus on their personal needs, desires, and aspirations, while also giving them the information they need about how to raise their child.
Demand Media is the largest professional content contributor on YouTube
What started as a marketing-driven syndication experiment, has since exceeded all expectations and become a seven figure revenue stream for the company. Through more than 20 YouTube branded channels, Demand Media created videos currently generate over 2 million streams per day. The audience they attract is actively engaged in attaining knowledge about an area of passion or interest such as how hybrid cars work, healthy food choices, or how to grow eggplant, creating compelling opportunities for YouTube advertisers. With an available library of more than 150,000 videos, Demand Media is by far the largest contributor of professional content on YouTube, and we expect to continue extending our reach by adding new videos and exploring internationally localized content.
